“As for the language of communication, the participants commented that, due to the severe problem of public understanding of science, phrases like “genetic engineering” and “synthetic biology” trigger fear and superstition. Stanford engineer Drew Endy joked that it might be more readily accepted if renamed “shiny happy biology”, but it would be better served, he said, by a clear explanation of the science that is accessible to policy makers and the public.”
— The Great Beyond: Shiny Happy Biology
